About Us

It all started with the phrase "Don't remake the line, just find something we do make" and the rest they say is history.

I started as an independent retailer in July 2000 after working corporate retail for over 10 years.  While I had learned a lot working for the big corporate companies, I was weary of working hard with so little satisfaction.  I took the leap and have never looked back.  This is why I know what is it like to be a store owner and buyer.  This is also why I started Kelly Wollf the brand. 

It was before slow fashion had been put into words.  It was a time when I thought that there had to be a better way to order and to find clothing and footwear that were exciting and aligned to the way I wanted to do retail.  Along the way I did find some amazing companies and people and continue to do business with many of my original suppliers and sales reps.  However, once I jumped fully into design and production I knew that one day it would be time to share.

Now is that time!  I have created a small but dedicated and skilled team that produce my Kelly Wollf the brand in Edmonton and Sherwood Park, Alberta.  We have a production warehouse to house our team and fabric (plus one small hypo-allergenic dog!).

Committed to comfort, sustainability, and style, I beieve that great fitting, imaginatively designed clothes can inspire confidence, change our mindset, and just like art, express ourselves. Fits are rigorously challenged by checking them against a range of women that are the same size but different shapes to ensure we capture the best measurements.

We hope that we will enjoy having Kelly Wollf the brand in your boutique too!